Dog is my copilot. That's Otis.


Planet Chrysler Jeep Dodge Ram

400 E Central St
Directions Franklin, MA 02038-1305

  • Sales: (844) 761-4001
  • Service: (508) 520-1550
  • Parts: (508) 520-1550

Most dealerships would be afraid to publicize the steps they follow when working with a customer. At Planet, we tell you so you know exactly what to expect. No pressure, No polyester, No problems!

Step 1: Be a First-Class Person

Make good decisions about your health, family, and career so you're ready to serve.

Step 2: Warm Welcome

Learn each guest's name and thank them for considering Planet.

Step 3: Get to Know your Guests

Learn about their needs, budget, and special circumstances.

Step 4: Select a Vehicle

Discover the vehicle that makes the most sense.

Step 5: Demonstrate the Vehicle

Show the features that fit the guests' needs and confirm that the vehicle meets those needs.

Step 6: Guest Drive

Give your guests the opportunity to experience the vehicle on a safe route.

Step 7: Option Selection

Find the best way to meet the guests' needs and budget. Appraise any trade-in. Complete the paperwork.  Meet with the business office to evaluate financing options.

Step 8: Taking Ownership

Prepare the vehicle. Show all the features and buttons of the new vehicle. Introduce the new members of the Planet family to the service team.

Step 9: Follow-Up

Ensure that the experience went well and confirm that the new vehicle is performing well.