Them: Bunch of guys standing around outside in a “huddle”
smoking cigarettes waiting to pounce on you before
you even get out of your car, because the first salesman
to reach you is the one who gets to
“put you in a new ride today.”
Us: We don’t “pounce” because our Sales Guides welcome guests using a rotation. And it may not be a salesMAN, because we have women on our team. See our special way of doing business.
Them: With many years in the car business, the salespeople
know a lot about separating you from your money.
Pressure cooker atmosphere for employees and
Us: We intentionally attract all our salespeople from outside the car business. No pressure, no polyester, no problems!
Them: The profits from your purchase finance private jets,
huge mansions, and lavish lifestyles for the owners.
Us: Owners work in the store to earn a good living and make a good life for employees, customers, and the community. For example, Planet has raised over $100,000 for Special Olympics Massachusetts.
Them: Limited selection of whatever shows up on trade.
Us: Planet scours the country to offer a huge selection of hard to find new and used Chryslers, Jeeps, Dodges, and Rams all in one friendly place so you don’t have to waste time driving all over.
Them: Information withheld in order to maintain
Us: Transparency. The more you know, the better Planet looks. So we make sure we give you plenty of quality information (for example, just compare our website to the competition).
Them: Enormous fines from the Massachusetts Attorney
General for deceptive and illegal advertising. “We
cheat the next guy and pass the savings to you.”
Us: Up front pricing and no “bait-and-switch” prices.