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Sales: 508-507-9035
Service: 508-570-4720
Parts: 508-507-9183

Customer First Award For Excellence

The Big Picture

To create a more positive customer experience, and stronger relationships, the Customer First Award for Excellence process addresses five key pillars:

All 2,600 FCA US dealerships were eligible to pursue and earn the inaugural award certification. Dealers must achieve goals in five core “pillars” to earn the Customer First Award for Excellence designation:

  • Facility – Customers consistently find dealerships to be clean, convenient and comfortable. Facilities are certified every six months
  • Customer Processes – Dealer consistently executes processes for key customer interaction points, such as sales negotiation, delivery and follow up
  • Performance – Dealer achieves required high level of satisfaction in customer sales and service satisfaction surveys
  • Employee Survey – Survey employees annually, share findings with employees, and act on the feedback and results
  • Training Certification – Dealership personnel meet minimum training requirements for sales, service, parts and technical staff

Since program rollout, national Sales Advocacy scores, Fixed First Visit scores and Service Advocacy scores have all risen to the highest in our history. All of the tools and goals within the program are designed to focus on building a relationship with the customers.

Head of Parts and Service (Mopar), FCA – Global, Pietro Gorlier explains, “The Customer First program has enabled our dealer’s focus to be drawn to the customer experience. The program sheds light on customer touch points throughout the service experience at the dealerships and enables dealers to exceed our customers’ expectations.”

Let Us Show You the Customer First Difference

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Planet Chrysler Jeep Dodge Ram

400 East Central St, Route 140 , Franklin, MA 02038
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Sales: 508-507-9035

Service: 508-570-4720

Parts: 508-507-9183


Service Department Hours
Monday: 8:00am-5:00pm
Tuesday: 8:00am-5:00pm
Wednesday: 8:00am-5:00pm
Thursday: 8:00am-5:00pm
Friday: 8:00am-5:00pm
Saturday: 8:00am-4:00pm
Sunday: Closed